September 25-27: Vilaiwan Fine Jewelry Trunk Show & Reception

EM & Co presents

jewelry by Joe Viboonviriyawong
September 25 - 27, 2009

Champagne cocktail reception: Friday, September 25, 7-10 PM
DJ jMotion

EM & Co, 7940 W. 3rd St., LA, CA 90048

About Vilaiwan Fine Jewelry:
Vilaiwan Fine Jewelry, named after the designer's mother, is created by Polthakorn Viboonviriyawong (Jo-Jo). Born and raised in Bangkok, Thailand, Jo-Jo watched his mother, Vilaiwan, start and build a successful diamond business. His earliest creative memories are of his mother asking him to use his burgeoning design skills to help design new settings for her jewelry. When design became his passion, Vilaiwan sent him to the U.S. to study, and to turn his passion into a career.

Jo-Jo has a Masters Degree in design from UCLA, and received his professional design degree at FIDM, where he graduated first in his class. While at FIDM, Jo-Jo's creative vision took shape into the form of a jewelry line whose statement-making pieces are works of art. Inspired by many vintage styles, Vilaiwan pieces make flowers the centerpiece of their design and the Vilaiwan signature, which was born of the designer's tropical background and love of flowers. This latest collection, which will be on display at EM & Co, carries the designer's signature style over to pieces as minimal as singular strand necklaces, and as intricate as bib-like, bejeweled collars.

Jo-Jo makes every piece of Vilaiwan jewelry by hand, and uses his extensive relationships in the jewelry business abroad to secure only the finest materials - metals, semiprecious stones, crystals, shells and pearls. Each Vilaiwan piece is an original, no two pieces are ever alike. When you own a Vilaiwan piece, you own an original. For more information about Vilaiwan Fine Jewelry, please visit:

And special thanks to our event sponsors:

Agenda Magazine:
One of the leading web-based fashion magazines, Agenda Magazine celebrates its 5 years of fashion, art, and music coverage. Agenda Magazine was one of the first magazines to include streaming video in its articles. With an editorial staff of journalists, make-up artists, stylists, and artistic photographers and videographers, Agenda Magazine continues to be the preferred one-stop-shop for fashion and beauty-related information, offering in-depth, soul-searching articles to over 500,000 readers across the globe. For the latest issue, please visit:

100% Natural Premium Chilean sparkling wine
infused with hand picked strawberries from Patagonia